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案例分析法在《市场营销》课教学中的运用,可以将枯燥的理论知识与生活中的经济现象结合起来,提高学生分析问题、解决问题的能力。帮助教师解决具体教学问题,使师生关系更密切。
The application of case analysis in teaching “Marketing” can combine the boring theoretical knowledge with the economic phenomena in daily life to improve students’ abilities to analyze and solve problems. Help teachers to solve specific teaching problems, so that the relationship between teachers and students closer.