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老字号是我国一代代人民用心血和智慧创造的具有民族特色的结晶,是我国在国际上实现品牌战略、自主创新的核心手段。但随着经济的发展,我国现有的相关法律制度在老字号的保护上开始力不从心,使得老字号受到侵犯的事件频频发生,严重阻碍了中华老字号企业的继存与发展,也影响了我国市场经济的和谐与稳定。因此,完善我国老字号的保护十分必要并且迫在眉睫。
The old name is the crystallization of national characteristics created by the people of our generation through hard work and wisdom and is the core means for our country to achieve its brand strategy and independent innovation in the world. However, with the development of economy, the relevant legal system in our country began to fail to protect the old name, making frequent violations of old and time-honored brands seriously hindered the survival and development of the old Chinese enterprises and also affected the market economy of our country Harmony and stability. Therefore, it is very necessary and urgent to perfect the old name protection in our country.