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当广告目标群体确定之后,除了表现方式和技巧之外,选择什么样的表现主体就是最重要的了。“扶他林”作为一种治疗和缓解人们因跌打扭伤造成痛苦的外用药物,以人物为广告表现主体当然是最直接、最贴切的了。但是选取哪些群体最有代表性并涵盖面最广,这就需要创意者认真思考。在“扶他林”该广告中,我们看到四个群体,即运动员、新婚夫妇、现代女郎和老年人。不过他们所显示的诉求点却在各有侧重中达到整合统一。运动员是最易发生拉扭伤者,他们可能是采用“扶他林”疗伤解痛最多
When the advertising target group to determine, in addition to performance and skills, what kind of performance is the most important choice. As a topical medicine for treating and alleviating the pain caused by sprains and sprains, “supporting forest” is of course the most direct and appropriate subject to express itself as a character. However, which groups to choose the most representative and most widely covered, which requires careful thinking of creators. In the “Fighting Forest” advertisement, we saw four groups, namely athletes, newlyweds, modern girls and the elderly. However, the appeals they show have focused on achieving integration and unity. Athletes are the most prone to sprains, they may be using “Fu Lin” healing pain most