介于“一牌多品”和“一牌一品”之间的副品牌策略,其本质是对主品牌的延伸,它利用消费者对现有成功品牌的信赖和忠诚,推动副品牌产品的销售。从海尔实践看,副品牌策略确实对主品牌战略的实施进行了有效补充,还成功避开了多品牌策略实施对主品牌延伸可能产生的伤害。 The sub-brand strategy between “one brand of multiple goods” and “one brand of one product” is essentially an extension of the main brand. It uses the consumer’s trust and loyalty to existing successful brands to promote the vice. Branded product sales. From Haier’s practice, the sub-brand strategy does effectively supplement the implementation of the main brand strategy, and it has successfully avoided the possible harm caused by the implementation of the multi-brand strategy on the extension of the main brand.