20世纪是工业革命、技术革命突飞猛进的年代,世纪末,人类社会的变化更是日新月异。经济体制改革,市场经济的确立使我国的经济起了翻天覆地的变化,人们的消费观也发生了巨变。研究消费趋向,分析预测市场动向,是企业决策、经营的重大课题。绿色消费:小康人家的追求绿色产品是无害原料、无污染环境加工出来的产品,绿色产品已在西方国家如火如荼地发展起来。我国虽然和发达国家经济差距还很大,但很多企业有了环保意识,绿色产品已在我国初露锋芒。绿色服装正款款走来。全棉服装,尤其内衣,大受消费者青睐,不仅淘汰掉许多化学合成纤维服装,也在逐步上档次。现在的全棉服装工作越来越细,价格也越来越高,是极有潜力的产 The 20th century is an era of industrial revolution and rapid technological revolution. At the end of this century, the changes in human society are changing with each passing day. The reform of the economic system and the establishment of a market economy have brought about a drastic change in our economy and a dramatic change in people’s consumption perspective. Study of consumer trends, analysis and forecast of market trends, corporate decision-making, management of a major issue. Green Consumption: The pursuit of well-to-do people Green products are harmless raw materials, non-polluting products processed out of the environment, green products have been developed in full swing in Western countries. Although China still has a large economic gap with the developed countries, many enterprises have environmental awareness and green products have already begun to emerge in our country. Green clothing is the money coming. Cotton clothing, especially underwear, favored by consumers, not only eliminated many synthetic chemical fiber clothing, but also gradually on the grade. Now the cotton clothes work more and more detailed, the price is getting higher and higher, is a potential product