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“破坏游戏规则是新进入市场者的最佳的进攻办法。”哈佛商学院教授克里斯坦森如是说。奥克斯、波导、格兰仕、比亚迪……这些积累了制造经验和获得进攻资本的民营企业,以强大的低成本制造和营销能力,毫不犹豫地切入它们精心遴选过的行业,以自己的游戏方式改变着旧有的行业规则。而在民企多元化潮流中,不同的企业表现出不出的风格:注重长期投资和稳定回报的企业选择了战略性多元化,而以奥克斯为代表的企业则表现出注重短期收益的战术性多元化,后者并不经历整个产业链的完整周期,而只是选择产业曲线的上升阶段切入,剽取暴利,然后掩身而退。战术性的多元化行为会摧毁一个行业的投资价值,而战略性的多元化则是创造一个行业的投资价值。前者意味着消费者得利,提高行业进入门槛。”经济学家赵晓评价说。这些选择战术性多元化的民营企业,就像是机会和利润的“猎食者”,它们让享受暴利的企业侧目,让习惯于管制的政府部门不愉快,但却激发了一个个产业的真正活力
“Breaking the rules of the game is the best offensive for new entrants,” said Christensen, a professor at Harvard Business School. Ochs, Bird, Galanz, BYD ... These private-owned companies, which have accumulated manufacturing experience and access offensive capital, are able to switch to their well-chosen industry without any hesitation and change their game style with strong low-cost manufacturing and marketing capabilities With old industry rules. In the trend of diversification of private enterprises, different enterprises showed no style: companies focusing on long-term investment and stable returns chose strategic diversification while those represented by Oakes showed tactical diversification focusing on short-term returns The latter does not experience the complete cycle of the entire industrial chain. Instead, it only chooses to pick up the upsurge in the industrial curve, steal huge profits and then cover it up. Tactical diversification can destroy the investment value of an industry, while strategic diversification creates the investment value of an industry. The former means that consumers benefit, raising the industry to enter the threshold. Economists Zhao Xiao commented that the choice of tactical and diversified private enterprises, like opportunities and profits, “predators”, which allow profits to profits of the business side, so accustomed to control the government departments unpleasant, but But has stimulated the real vitality of one industry