根据《“中华老字号”认定规范(试行)》的定义,中华老字号是指“历史悠久,拥有世代传承的产品、技艺或服务,具有鲜明的中华民族传统文化背景和深厚的文化底蕴,取得社会广泛认同,形成良好信誉的品牌。” According to the definition of “China’s old name” (Trial), the old Chinese name refers to “a product with a long history and inheritance from generation to generation, art or service, with a distinctive Chinese traditional culture background and profound cultural heritage, Agree, form a brand of good credit. ”