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3月的京城春寒料峭,北四环某星级酒店的会议厅却热火朝天,30多位来自蓝色光标数字营销机构的公关业务主管在这里参加了一场为期3天的Marketplace商战在线模拟培训。作为中欧国际工商学院、香港科技大学、北大EMBA毕业模块的相同课程,学员们从中亲身体验了从成立公司到团队任命,从产品设计到销售渠道管理,从广告投放到薪酬设计,从未来投资到财务报表核
In March, the capital city was in a chill, and the conference hall of a star hotel in the North Fourth Ring Road was in full swing. More than 30 public relations executives from Digital Curtains of Blue Cursors participated in a 3-day online market simulation trial of Marketplace. As the same course offered by CEIBS, Hong Kong University of Science and Technology and Peking University EMBA graduation modules, students have first-hand experience from the establishment of a company to the appointment of a team, from product design to sales channel management, from advertising to payroll design, from investing in the future Financial statement core