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船舶工艺研究所自动化装备研究室多年来的生存和发展所依托的有三大支柱产品:数控肋骨冷弯机、数控切割机和螺柱焊机。其中数控肋骨冷弯机因涉及的技术和工艺相当专业,且产品的综合性能指标具有当代国际先进水平,在国内市场尚处在一枝独秀的有利地位,因而对其销售的策略主要放在推广应用上。其余的两个产品,进入的技术门槛并不高,导致生产厂家众多,加上这些产品的技术性能和功能开发上都已相当成熟,因此所遭遇的市场竞争愈演愈烈也在情理之中了。充分认识和分析我们所面临的现实形势,找准自身产品的市场
The years of survival and development of the Institute of Automation of Marine Technology Research Institute rely on three pillar products: CNC rib bending machine, CNC cutting machine and stud welding machine. Among them, CNC rib bending machines are very professional because of the involved technologies and processes, and the comprehensive performance indicators of the products are of contemporary international advanced level. They are still in a favorable position in the domestic market. Therefore, their sales strategies are mainly focused on promotion and application. . For the remaining two products, the technical threshold for entry is not high, resulting in a large number of manufacturers, and the technical performance and function development of these products are quite mature. Therefore, the fierce competition in the market encountered is also reasonable. Fully understand and analyze the realities we face and identify the markets for our products