修辞学命名理论孟华壹理性主义命名理论命名是关于词语符号单位的创造活动。在我国，随着市场经济的蓬勃发展，许多企业、产品为追求富有个性的品牌而呼唤命名专家给予指导。命名咨询在中国的目标市场十分巨大。因此，加强命名理论的研究已成为时代的要求。长期以来，语言... Rhetoric nomenclature theory Meng Hua one rational naming theory naming is about the unit of the word symbol creation activities. In our country, with the vigorous development of the market economy, many enterprises and products call for the naming experts to guide the pursuit of a rich personality. Naming consulting in China’s target market is huge. Therefore, to strengthen the study of naming theory has become a requirement of the times. For a long time, the language ...