当翻开一本精美的杂志,最吸引你的是什么?一定是广告。如果一则广告不能在3秒钟之内吸引到你的注意力,那么一定是则失败的广告。创意的精髓就存在于这3秒钟之内。什么样的广告容易吸引人们注意?一定是那些画面冲击力强烈的广告么?不尽然,事实证明,人们对日常生活中常见的场景更为敏感。对日常的一些场景动些手脚,让广告创意初看平平常常,稍加揣摩又 When you open a beautiful magazine, what attracts you most? It must be advertising. If an ad cannot attract your attention within 3 seconds, then it must be a failed ad. The essence of creativity lies within these 3 seconds. What kinds of advertisements are easy to attract people’s attention? Is it necessarily an advertisement with strong impact on the screen? Not necessarily, people have proved more sensitive to the scenes that are common in everyday life. Some of the daily scenes move hands and feet, so that advertising creativity at first glance is often flat, a little more