2014年的世界杯一如以往的成为全球最具影响力的体育赛事。球迷看球赛、商家看商机、消费者看热闹。今年的这场混战尤为如此,品牌战、营销战、传播战,商家、媒体甚至个人基于“巴西世界杯”推出的营销活动纷至沓来,生怕今年的夏天不够热辣,谁都想借由激烈赛事,分得一杯羹。到底是世界杯消费了我们,还是我们消费了世界杯?在这场混战中,早已傻傻的分不清楚。 The 2014 World Cup has always been the most influential sport event in the world. Fans watch the game, businesses see business opportunities, consumers watch the fun. This year’s melee this particularly true, brand war, marketing war, spread warfare, businesses, the media and even individuals based on the “Brazil World Cup” launched a series of marketing activities, for fear that this summer is not hot enough, no one wants to be heated race , Get a share. In the end is the consumption of the World Cup us, or we consumed the World Cup? In this melee, silly can not tell.