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今年苏州金龙的几件大事,一件是今年出口额达到8000万美元,并替代德国奔驰、曼公司完成了向卡塔尔出口500辆海格客车,用于即将在卡塔尔多哈举行的第15届亚运会;一件是联合斯堪尼亚推出了欧JV豪华客车,这也是斯堪尼亚首次在国内授权将“斯堪尼亚”的LOGO放在合作生产的产品上;再一件就是今年整车产品销量跳跃式增长,单10月份的销售额就达到了2.67亿元,同比增长76.82‰,苏州金龙营销副总经理徐健中在接受本报记者独家专访时谈到,苏州金龙的成功与市场定位的准确和渠道选择的正确是分不开的。
This year, several events in Suzhou Golden Dragon, one is this year’s export volume reached 80 million US dollars, and replace the German Mercedes-Benz, Man company completed the export of 500 HIG buses to Qatar for the upcoming 15th Asian Games in Doha, Qatar ; One is the joint launch of Scania European JV luxury bus, which is also the first time Scania authorized in the country “Scania” LOGO on co-production of products; the other is this year’s vehicle Sales of products leap growth, sales in October alone reached 267 million yuan, an increase of 76.82 ‰, Xu Jin, vice president of marketing Xuzhou Golden Dragon Marketing in an exclusive interview with this reporter spoke of the success of Suzhou Golden Dragon And the correct positioning of the market and channel selection is inseparable.