改革开放以来，我国社会发 生了深刻的变化，出现了经济成 分的多样化，利益主体多样化，就 业方式多样化，社会组织形式多 样化。四个多样化的出现，也必然 带来人们对新闻媒体需求的多样 化。这就给党报这一主流媒体怎 样实现跨世纪发展提出了一个新 的课题。而作为党报群体 Since the reform and opening up, profound changes have taken place in our society. There have been diversified economic components, diverse interests, diversified employment patterns and diversified forms of social organization. The emergence of the four diversification will inevitably bring about the diversification of people’s demand for the news media. This poses a new issue for how to realize the cross-century development of the party newspaper, the mainstream media. As a party newspaper group