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语言是社会生活的一面镜子,在流行语使用频率不断增大的过程中,其语用范围、指称对象等也在慢慢发生变化。流行语ABB模式脱胎于2008年的“范跑跑”一词,后又不断应用于建筑领域。在该ABB模式应用范围扩大的过程中也伴随着其他方面的变化。本文将从流行语ABB式的语用环境、语用过程中呈现的变化及其语用效果等方面进行分析,从而探究蕴涵于这一流行语背后的社会认知心理。
Language is a mirror of social life. In the process of increasing the frequency of using catchphrases, the scope of pragmatics and the object of reference are slowly changing. The catchphrase ABB model was born out of the word “Running in Van” in 2008 and is constantly being used in the construction field. There are other changes that have accompanied the expansion of ABB’s scope of application. This article analyzes the pragmatic environment of the catchphrase ABB style, the change presented in the pragmatic process and its pragmatic effect, so as to explore the social cognitive psychology behind the catchphrase.