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联想昭阳的均衡化发展包括地域均衡、行业均衡和模式均衡.地域均衡就是启动区域分销结合短渠道运作,完全覆盖1-3级城市市场,广泛覆盖4-6级城市市场.行业均衡则表明除了做好“五大五小五跟踪”行业的工作之外,还应该特别关注军队、新闻、政府、中小企业等有移动办公需求的客户.模式均衡要求联想昭阳建设全方位、立体式的渠道,多种渠道模式应该都有所发展并配合优化.功能化架构体现在两个方面.首先,从渠道结构上看,各种渠道类型功能各有差异,联想昭阳渠道建设的重点是加强行业代理商的支持和零售店面的支持,并使分销渠道做得更加深入.其次,从销售的专业功能上看,要提高各种渠道类型的专
The balanced development of Lenovo Zhaoyang includes geographical balance, industry equilibrium and mode equilibrium. Geographical equilibrium is the start of regional distribution combined with short-channel operation, completely covering 1-3 markets, covering a broad range of markets in 4-6 cities. The industry equilibrium indicates In addition to doing a good job in the “Five Five Five Small Tracker” industry, special attention should be paid to customers who have mobile workforce such as the military, news, government, small and medium-sized enterprises, etc. The balanced mode requires Lenovo Zhaoyang to build an all-round and three-dimensional channel , A variety of channel models should be developed and with optimization.Functional architecture reflected in two aspects.First, from the channel structure point of view, all kinds of channel types have different functions, Lenovo Zhaoyang channel construction is focused on strengthening the industry Agent support and retail store support, and to make distribution channels more in-depth.Secondly, from the perspective of professional sales functions, to improve the various types of channels