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2012,一部美国大片对世界末日的戏剧性预言,似乎照进了现实。经历2000年到2009年的高增长之后,中国体育用品行业现逐渐进入增长瓶颈期。面对一线品牌渠道下沉、库存积压等挑战,国内几大上市运动鞋企不甘坐以待毙,率先踏上自救之路——李宁童装授权、中国动向回购库存、特步加大电商投入、安踏匹克细分市场等,可谓五花八门,层出不穷。这些自救模式,对于企业自身而言,除了理清定位,更在意的是谋求升级突围。也许,就像匹克集团CEO许志华说的:只要沉下心来,寻求突破也并不难实现。
2012, It seems as if a dramatic American predictions of the doomsday come true. After experiencing high growth from 2000 to 2009, the sporting goods industry in China is gradually entering the bottleneck of growth. The face of first-line brand channels such as sinking, inventory backlog and other challenges, several major domestic sports shoes unwilling to sit still, take the lead in embarking on the road of self-help - Li Ning children’s clothing authorized, China’s dynamic stock repurchase, Xtep to increase e-commerce investment, Market segments, can be described as varied, one after another. These self-help mode, for the enterprise itself, in addition to sort out the position, but also concerned about the pursuit of escalation breakthrough. Perhaps, as Jack Hui, CEO of Peak Group, said: As long as the hearts and minds to find a breakthrough is not difficult to achieve.