论文部分内容阅读
电影作为一种90后经常接触的媒介,传播范围广,力度强,视觉化直观呈现后果,给青少年极强的代入感。而其中的植入广告更是从多方面潜移默化中影响着90后,其社会效益不容小觑。
As a kind of media that is often contacted after 90, the film spreads a wide range and has strong visual effects. It gives the adolescents a strong sense of substitution. Implanted advertising which is influenced by many aspects of subtle influence after 90, its social benefits should not be underestimated.