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手机报的产生得益于通讯技术的快速发展,也体现了受众对新闻信息多层次、多途径、自主性的需求。本文分析了手机报的传播特点,并探讨了这一媒介在新的手机通讯环境下的发展路径问题。手机报是以手机为传播载体,由移动通讯商与网络经营者提供传播渠道,以报社等新闻传播媒体为信源的一种传播媒介。自2004年第一份中国手机报《中国妇女报》出现后,手机报这一媒介形式迅速发展起来,其用户群体也呈快速上升趋势。但是,随着近几年3G技术的出现,手机报在获得更多的媒介技
Mobile newspaper benefited from the rapid development of communications technology, but also reflects the audience’s multi-level news media, multi-channel, autonomy needs. This article analyzes the characteristics of the spread of mobile newspaper, and explores the media in the new mobile communications environment, the development path. Mobile newspaper is a mobile phone carriers for the spread of communication by the mobile operators and network operators to provide channels for dissemination, newspapers and other news media as a source of communication media. Since the first Chinese mobile phone newspaper “China Women’s Daily” appeared in 2004, mobile media has developed rapidly in this form of media, and its user base has also shown a rapid upward trend. However, with the advent of 3G technology in recent years, mobile newspapers are gaining more media skills