伴随着社会经济的进一步发展,人类社会开始进入信息化时代,互联网计算机技术为代表的信息技术开始逐步影响着人们的生产生活。人类无疑已经进入了一个网络经济时代,在网络时代,企业的市场营销方式也应当随之变化。因为网络时代消费者的行为较之以前有着极大的不同,本文将重点结合网络环境对于企业市场营销的影响,分析网络时代市场营销的发展趋势,结合这些内容来提出网络时代企业的市场营销策略。 With the further development of social economy, human society began to enter the information age, and the information technology represented by Internet computer technology began to gradually affect people’s production and life. There is no doubt that human beings have entered an era of network economy. In the Internet age, the marketing methods of enterprises should also change accordingly. Because the behavior of consumers in the Internet age is greatly different from before, this article will focus on the impact of the network environment on the marketing of enterprises, analyze the development trend of marketing in the Internet age, and combine these contents to propose the marketing strategy of enterprises in the Internet age .