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云南在我国南部地区,因为其独特的地理环境和人文环境,所以孕育出了非常独特的民间风俗文化,也正是因为云南地区独特的民俗文化元素,所以在现如今我国旅游业发展迅速的今天,具有云南元素的旅游产品受到了人们广泛的欢迎和青睐。本文通过对云南民俗文化的特点以及云南元素旅游产品设计的现状进行了分析和探讨,总结归纳出了旅游产品设计中云南民俗文化元素的具体应用策略,以供相关专业人员参考或采纳。
Because of its unique geographical and cultural environment, Yunnan has given birth to a very unique folk customs and culture. It is precisely because of the unique folk culture elements in Yunnan that in today’s rapid development of China’s tourism industry, , With Yunnan elements of tourism products has been widely welcomed and favored by people. Based on the characteristics of folk culture in Yunnan Province and the current situation of the design of tourism products in Yunnan, this paper summarizes the specific application strategies of Yunnan folk culture elements in the design of tourism products for reference or adoption by relevant professionals.