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商业广告是目前社会中经常可以看到的诸多设计中的一种,对于商业广告设计中的色彩的研究,可以对商业广告设计效果进行品评,因为色彩是商业广告中重要的一个设计元素,商业广告的成果之所以成功离不开色彩的内在作用,因此,要将商业广告进行合理化的设计,色彩的设计处理使用十分重要,加强色彩的感染力,可以突出商业广告的传播效果,针对不同的媒介和产品的商业广告,色彩的使用也有规律可循,本文旨在研究色彩在商业广告中的特殊设计处理,掌握色彩的运用技巧,促进商业广告设计的发展。
Commercial advertising is one of many designs that can often be seen in the society at present. The study of color in commercial design can evaluate the effect of commercial design because color is an important design element in commercial advertisement. Commercial Therefore, to rationalize commercial advertising design, color design and processing is very important to enhance the appeal of color, you can highlight the commercial effects of advertising, for different Media and products of commercial advertising, the use of color is also a rule to follow, this paper aims to study the color in commercial advertising in the special design and handling, master the use of color skills, and promote the development of commercial design.