身份地位深刻影响着我们的衣食住行乃至人际圈。消费者会为符合其身份地位的商品一掷千金,但是其中超出产品本身价值的溢价是支付给了产品质量还是产品带来的身份象征了呢?“我们试图相信人们仅仅是为了身份象征去购买某件产品,但现有的证据越来越难以证明这一点。”哈佛商学院助理教授丹尼尔·马尔特如是说。 Status status profoundly affects our food, clothing, housing, and even human circles. Consumers will spend a fortune on commodities that meet their status, but the premium that exceeds the value of the product itself is paid for product quality or product identity?“We try to believe that people simply buy a certain identity symbol. a product, but the evidence is more and more difficult to prove this point.” Harvard Business School Assistant Professor Daniel Malte said.