电子商务自20世纪90年代末开始萌芽,经过近20年的迅猛发展,在社会中的应用日益广泛。据统计,从2006年到2012年,我国网络零售交易额6年内从263亿元发展到1.3万亿元,增长49倍,占社会消费品零售总额的比重6年内提升了21倍。2013年中国网络购物交易规模达1.85万 Since the late 1990s, e-commerce has started to sprout. After nearly 20 years of rapid development, it has become more widely used in the society. According to statistics, from 2006 to 2012, China’s online retail trade volume has grown from 26.3 billion yuan to 1.3 trillion yuan in 1949 within a 49-fold increase, accounting for 21 times of the total retail sales of social consumer goods in six years. In 2013, the scale of online shopping transactions in China reached 18,500