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从当代生活方式的变化看,人类对精神和服务产品的需求将水不满足和永无止境,精神生活的需求在商品社会甚至可以在一定范围内超越物质生活的发展。因此,在我们这个物质产品相对过剩的市场条件下,精神产品的开发和塑造无疑将成为拉动内需、繁荣市场、发展经济的强力催化剂,并催生过剩经济时代的朝阳产业。 一、“体验经济”买卖新创意。“体验经济”被解释为继农业、工业、商品、服务经济之后的一个新的经济时代。所谓“体验”,就是企业以服务为舞台、以商品为道
From the changes of contemporary lifestyles, the demand of human beings for spiritual and service products will not meet and endure without water. The demand of spiritual life can even surpass the development of material life within a certain range of commodity society. Therefore, under the relatively surplus market conditions of our material products, the development and shaping of spiritual products will undoubtedly become a powerful catalyst for stimulating domestic demand, boosting the market and developing the economy and spawning the rising sun industry in the era of surplus economy. First, “experiential economy” trading new ideas. “Experience economy” is interpreted as a new economic era after agriculture, industry, goods and service economy. The so-called “experience” is the service to the stage, to goods as the road