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2005年中国报业市场寒流突袭而来,报刊广告收入直线下滑, 如何“生存”,成为各家报社最关心的话题。面对困境我们没有时间畏惧,迅速确立“以策划拉动广告创收”的战略方向,通过策划
In 2005, when the newspaper market in China raced in cold races, the newspaper advertising revenue plummeted and how to survive has become a topic of most concern to newspapers. Faced with the dilemma we do not have time to fear and quickly establish the strategic direction of “planning to drive advertising revenue generation” through planning