在传媒产业化的步伐越来越快、竞争更加激烈的今天,电视媒体多处于市场吸引力巨大,但竞争能力较低的矛盾境地。在广电系统大变革中,提高核心竞争力、增强可持续发展能力就成了电视台制胜的法宝。当今,传播渠道的拥有和掌控能力对于传媒产业核心竞争力形成的贡献越来越小,而传播内容的原创能力及内容资源的集成配置能力, As the pace of industrialization of the media is getting faster and faster with more intense competition, the television media is often in a contradictory situation where the market is hugely attractive but less competitive. In the big change of radio and television system, improving core competence and enhancing the ability of sustainable development have become the magic weapon for the success of television stations. Nowadays, the ownership and control of communication channels have made less and less contribution to the formation of the core competitiveness of the media industry. However, the original ability of dissemination content and the integrated configuration ability of content resources,