塑造良好的医院形象,是一项综合性很强的系统工程,是医院文化建设和公共关系的首要任务。近几年来,在我国计划经济向市场经济转轨的过程中,在拜金主义的侵袭下,医院这一被患者奉为“救死扶伤”的神圣之地,有的因行风不正、乱收费成了社会舆论的“热点”。因此说,扎扎实实地加强医院精神文明建设,建立社会主义市场经济的医德大厦,维护和重塑社会主义医院的美好形象,确是一个值得医院管理者深究 The well-established image of the hospital is a highly integrated system project and the primary task of hospital cultural construction and public relations. In recent years, in the process of transition from planned economy to market economy in China, under the attack of money worship, hospitals have been regarded as the sacred sites of “rescue the wounded and wounded” by the patients, and some have become social due to unfair practices and arbitrary charges. The “hot spot” of public opinion. Therefore, it is truly worthwhile for hospital administrators to firmly strengthen the spiritual civilization construction of the hospital, establish a medical ethics building for the socialist market economy, and maintain and reshape the beautiful image of the socialist hospital.