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商品包装设计作为一门以品牌文化为本,以美学、形式为基础,以科技为导向的综合学科,已成为现代人们社会生活的一部分,同时它与人们视觉、听觉、触觉及行为模式都息息相关。弱势群体作为消费群体当中的重要组成部分,由于其生理及心理发展上的特殊性,设计师在进行商品包装时要着重考虑到他们的生活状态,了解其特定需求,在细节之处给予他们更多的人文关怀。本文浅析基于弱势群体心理需求的商品包装设计,为现在包装设计出现受益不均的问题提出了建设性建议。
As an integrated subject based on brand culture, based on aesthetics and form, technology-oriented packaging has become a part of the social life of modern people. At the same time, it is closely related to people’s visual, auditory, tactile and behavioral patterns . Due to their special physiological and psychological development, the disadvantaged groups as an important part of the consumer groups should pay attention to their living conditions, understand their specific needs and give them more details More humane care. This article analyzes the product packaging design based on the psychological needs of disadvantaged groups, and puts forward constructive suggestions for the problem of uneven benefit in the current packaging design.