采用文献综述、逻辑分析和专家访谈等理论,着重从中超联赛整体质量出发提出两方面的改进策略。从比赛质量来看,主要策略有:优化运动员结构、放权教练员、提高裁判员水平和完善训练体系;从服务质量来看,主要策略有:满足足球消费者需求、提高赞助商满意、创新媒体服务、提高从业者水平等。 Adopting the theories of literature review, logic analysis and expert interviews, this paper puts forward two strategies to improve the overall quality of Super League. Judging from the quality of competition, the main strategies are: optimizing the structure of athletes, decentralizing coaches, improving the level of referees and improving the training system. From the perspective of service quality, the main strategies are: meeting the needs of football consumers, raising the satisfaction of sponsors and innovating media Service, improve the level of practitioners and so on.