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翘首艾菲奖 艾菲奖作为第九届中国广告节首次隆重推出的奖项之一,登陆2002年中国广告节主办城市——大连。艾菲奖评选定位于广告实效性.因评选难度大,而迟于其它奖项推出。艾菲奖已经成为美国广告界每年的盛事之一,它不仅在广告公司之间有盛誉,而且对每年获得此殊荣的客户而言也是行业间的大事。随着中国WTO的加入,中国广告界正面临着与国际广告业接轨的实质性挑战,艾菲奖的目的是教广告主如何不浪费自己的广告费,花1元钱的广告费获得10元钱的营销广告效果。“艾菲奖”真的具有这
Effort Effie Award Effie Award as the ninth China Advertising Festival first grand launch of one of the awards, landing in 2002 China Advertising Festival host city - Dalian. Effie Awards selected targeted at the effectiveness of advertising because of the difficulty of selection, but later than other awards launched. The Effie Awards have become an annual event in the U.S. advertising world. Not only does it have a strong reputation among advertising agencies, but it is also an industry-wide event for clients who receive this award every year. With the accession of China’s WTO, the advertising industry in China is facing substantive challenges in line with the international advertising industry. The purpose of the Effie Awards is to teach advertisers how to not waste their advertising costs, and to spend 10 yuan on advertising costs for 10 yuan Marketing advertising effectiveness of money. “Effie Award” really have this