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广告能否精准、有效地呈现在潜在消费群体眼前是影响广告效果的重要因素,对于区域性广告而言,投放区域和受众群体的精准性就成了关键性的因素。提起中国汽车市场,很多人都会把目光投向华北、华东、华南、东北等经济较发达地区。而随着中国西部大开发战略的实施,以成都为代表的西南部城市正日益成为国内车市新的增长
Accurate and effective advertising in the eyes of potential consumers is an important factor affecting the effectiveness of advertising, for regional advertising, the accuracy of delivery area and audience has become a key factor. Mention China's auto market, many people will look to North China, East China, South China, Northeast and other economically developed areas. With the implementation of the strategy for the great development of western China, cities in southwestern China, such as Chengdu, are increasingly becoming the new growth of domestic automobile markets