商标集视觉效果的宣传功能与区分商品来源功能于一身，由于它是一种有综合装饰特点的特殊美术作品，所以，对其进行审美鉴赏是其作用的一个重要的方面。这里有两个环节，一是专业或业余设计工作者通过构思设计，使某种商标标志的作用得到充分表现；二是一种商标标志随着一种商 The trademark function of visual effect and the function of distinguishing the source of the goods are combined. Since it is a special art with integrated decorative features, its aesthetic appreciation is an important aspect of its role. Here are two aspects, one is the professional or amateur design workers through the conceptual design, so that the role of a trademark logo fully demonstrated; the second is a trademark mark with a business