会议营销具有时间短、延续性差的特点,因此现场布置是烘托会议氛围、强化客户认知的重要环节。物料准备与现场布置不仅关系到会议的成功召开,同时也是对企业的品牌形象、产品技术、工作能力的直观展示。首先从物料准备上,我们要对其进行分类,包括宣传推广物料、礼品奖品、硬件设施等三大类。宣传推广物料的选择与设计要遵循以下几个四原则: Conference marketing has the characteristics of short time and poor continuity. Therefore, the on-site layout is an important part of meeting atmosphere and strengthening customer’s cognition. Material preparation and site layout not only relate to the success of the conference, but also an intuitive display of the brand image, product technology and working ability of the enterprise. First of all, from the material preparation, we have to classify them, including promotional materials, gift prizes, hardware facilities and other three categories. Propaganda materials selection and design to follow the following four principles: