我们正处在一个向成熟的后现代社会转变的过渡时期,消费者开始不再听信营销者的花言巧语,“顾客至上”的做法已经走火入魔,靠讨好顾客来取得营销成功的日子应该要走到尽头。21世纪,营销者要敏锐地察觉到消费者购买行为和认知模式的变化,运用新的营销方式——复古营销去适应这种变化。 We are in a transitional period to a mature post-modern society. Consumers are beginning to stop listening to the rhetoric of marketers. The “customer first” approach has gone awry, and the days of pleasing customers for marketing success should come End. In the 21st century, marketers should be keenly aware of changes in consumer behavior and cognitive patterns, and use new marketing methods - retro marketing to adapt to this change.