我国当代媒介传播已经步入了全媒体时期,通过微博、微信等方式的新媒体强大力量挤压着传统媒体。而处在我国电视传播底端的地市级电视台,面对的是“前无古人”的挑战。综合地市级电视台的实际情况,通过内忧、外患、传播的架构的研究,对地市级电视台的发展提出相应的战略。 The dissemination of contemporary media in our country has stepped into the all-media era and squeezed the traditional media through the powerful force of new media like Weibo and WeChat. While at the bottom of the television broadcast in our city-level television stations, the face of the “unprecedented” challenge. Based on the actual situation of municipal TV stations, this paper puts forward the corresponding strategies for the development of prefectural and municipal TV stations through the research on the internal and external problems and the framework of communication.