随着社会经济的进步,各种媒体充满了人们的生活。如何利用这些媒体向人们宣传产品和服务,成为企业关注的热点问题。植入式营销是一种将广告和媒体完美结合的方式,在国内外广告宣传中取得了很好的效果。本文根据作者多年从业经验,深入潜出的分析了植入式营销广告的一般形式和基本原则,希望与广大同行共同讨论。 With the social and economic progress, various media are full of people’s lives. How to use these media to promote products and services to people has become a hot issue for enterprises. Implanted marketing is a perfect way to combine advertising and media, and has achieved good results in advertising at home and abroad. Based on the author’s many years of experience, this article analyzes the general form and basic principles of implantable marketing advertising in depth, and hopes to discuss with the majority of peers.