“一个企业要打造国际品牌,就要不断的成熟。但首先一定要在国内做到位”做延伸产品,可以通过品牌产品链的延伸,来丰富品牌内涵,巩固品牌认知度的同时,大大提升品牌形象企业文化创百年企业,品牌文化创百年品牌,没有文化支撑的品牌,是站不住脚的“”做任何事情,都要走在人家前面。除非我不做。要做就一定要占第一,就是想方设法也要做第一,这是我的心态也就是我的信心。“波司登老总高德康如是说。作为中国服装行业的佼佼者,波司登羽绒服自1995年第一次登上市场销量第一的宝座至今,已连续13年全 ”An enterprise wants to build an international brand, we must continue to mature.However, we must first do a bit in the country “ to do extended products, through the extension of the brand product chain, to enrich the brand connotation, to consolidate brand awareness at the same time, Greatly enhance the brand image of a hundred years of corporate culture, a brand of culture a brand, there is no cultural support for the brand, is untenable ”“ to do anything, we must go in front of others. Unless I do not do it. To do it must be the first, is to find ways to do the first, this is my attitude is my confidence. ”Bosideng CEO Gao Dekang said.As a leader in China’s garment industry, Bosideng down jacket since 1995, the first time the market boarded the throne of the market so far, for 13 consecutive years