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根据1996年美国医学学(American Medical Association)的报告指出,90年代的儿童每年从媒体学到的知识,是从父母和老师加起来的两倍。观看电视已经成了这一代儿童最常从事的休闲活动。根据国外研究指出,儿童每年观看的电视广告量约为三万则左右,儿童一年内就有机会接触约三万个销售讯息,这些讯息对儿童的智力发展、对社会的了解、对消费的意识等,产生什么影响,是值得我们去思考的。日常生活中每一个人都清楚知道“广
According to the 1996 report of the American Medical Association, the amount of knowledge each year children in the 1990s learned from the media was double that of parents and teachers. Watching television has become the most frequently practiced leisure activity for children of this generation. According to foreign studies, children watch about 30,000 TV advertisements a year and children have access to about 30,000 sales messages within a year. These messages have an impact on children’s intellectual development, social understanding, and consumer awareness And so on, what impact is worth us to think about. Everyone in daily life knows that "wide