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历史上的传统戏曲原本是中国老百姓主要的娱乐消费方式之一,而现如今社会主导传媒形式的革新和新兴文化形态的崛起,使得我国传统文化艺术生态格局发生了翻天覆地的变化,那些曾深受群众欢迎的文化艺术形式逐渐失去了其主导地位,其困境在于戏曲的内容与思想较为陈旧、表演形式较为“僵化”、戏曲人员出现断层与市场化冲击、国家政策和财政支持不到位;具体措施可通过革新戏曲自身内容与形式、采取现代市场营销和推广手段与体制改革等来为戏曲今后的发展开拓新路。
The traditional traditional opera in history was originally one of the main forms of entertainment and consumption for the Chinese people. Nowadays, the reform of social-led media forms and the rise of emerging cultural forms have brought about tremendous changes in the traditional ecological environment of Chinese traditional arts and culture. The popular form of art and culture has gradually lost its dominance. The predicament lies in the relatively old contents and thoughts of the opera, the relatively rigid performance forms, the break-up and marketization of the opera personnel, and the lack of national policies and financial support. Concrete measures can open new paths for the future development of opera by reforming the content and form of the opera itself, adopting modern marketing and promoting means and system reform.