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当前的信息技术得到了快速的发展,相应的新媒体时代也逐渐到来。新媒体不断融合着新技术,实现了数字化与网络化,并且与移动物联技术进行了有机融合,从而成为具有超大信息量、实时与共享性极强的媒体平台,能够为当下的用户提供更多具有个性化的服务。当前的视觉传达也在新媒体技术的催生下逐渐发生变化,从传统的二维平面转向了三维立体,也更能凸显出时代的特性。当前新媒体技术的出现与广泛应用,也丰富了视觉传达的内涵,革新了相关理念,并且为其拓宽了技术渠道。本文主要对新媒体环境下的视觉传达及其内涵进行研究,希望能为相关工作者的研究提供借鉴。
The current information technology has been rapid development, the corresponding new media era also gradually come. The new media is continuously integrating new technologies, realizing digitalization and networking, and organically integrating with mobile Internet of Things technologies to become a media platform with extremely large amount of information, real-time and highly-shared media, and can provide more current users with more More personalized service. The current visual communication is also gradually evolving under the birth of new media technologies. From the traditional two-dimensional plane to a three-dimensional one, it also highlights the characteristics of the times. The emergence and widespread application of current new media technologies have also enriched the connotation of visual communication, innovated relevant concepts and broadened the technical channels for them. This paper mainly studies the visual communication and its connotation in the new media environment, hoping to provide references for the research of related workers.