由于生源数量的逐年迅速减少,各高校之间对生源竞争显得日趋激烈,招生工作凸显出“生源危机”态势,而这种竞争与危机在高职院校中体现的更加深刻。本文在分析高职院校招生工作中面对的困境基础上,提出了几点对策,对于高职院校招生工作具有一定的参考意义。 Due to the rapid decrease in the number of students each year, competition among students in colleges and universities is getting fiercer. Student enrollment highlights the “student crisis” situation, which is reflected in higher vocational colleges. Based on the analysis of the predicaments faced by the enrollment of higher vocational colleges, this paper puts forward some countermeasures, which have certain reference meaning for the enrollment of higher vocational colleges.