高丹的“论提升政府舆论引导能力”一文指出,进入本世纪以来,伴随着数字化信息传播和互联网的技术发展,以网络媒体为代表的新兴媒体的迅速崛起,不仅丰富了传播媒介,而且深刻地改变了以报纸、广播、电视等传统媒体为主导的舆论传播态势,在舆论的传播中发挥着越来越重要的作用。这就使得研究多媒体时代中,如何保持并提升政府对社会舆论的引导能力,以确保社会稳定,实现建设和谐社会的战略目标具有深刻的现实意义。 Since the entry of this century, along with the digital information dissemination and the technological development of the Internet, the rapid rise of emerging media represented by online media not only enriches the media, but also enhances the ability of government to guide public opinion. But also profoundly changed the situation of public opinion dissemination dominated by traditional media such as newspapers, radio and television and played an increasingly important role in the dissemination of public opinion. This makes researching the multimedia era how to maintain and enhance the ability of the government to guide public opinion to ensure social stability and realize the strategic goal of building a harmonious society has profound practical significance.