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在一个体验营销的时代,我知我感我物我欲,一切皆有可能成为新产品诞生的动力。然而人们在追求更高层次需求的满足感时往往会对现实造成巨大压力。“我”与所在生存系统,并列生存系统,从属生存系统等之间的矛盾冲突就不可避免。在这些复杂的矛盾冲击碰撞中,新的技术、产品、理念应运而生,并在人们的体验中如艺术般璀璨绽放。消防车的完美体验完美的产品体验是在位于德国的马基路斯(Magirus)消防设备公司乌尔姆(Ulm)工厂,这里是马基路斯消防车的全球总部和主要生产厂,2012年被打造为完美体验中心(Magirus Excellent Center),集成了市场、产品管理、工
In an era of experiential marketing, I know I feel like I am, I think everything is likely to be the birth of a new product. However, people often exert tremendous pressure on the reality when they pursue the satisfaction of higher-level needs. “I ” and the living system, parallel survival system, subordinate survival system, the conflict between the inevitable. In these complex contradictions and collisions, new technologies, products and ideas came into being and became as artistic as people’s experience. A perfect fire engine experience The perfect product experience is at the Ulm plant in Magirus, Germany, which is the global headquarters and main production plant for the Mukhlash Fire Truck. Created as the Magirus Excellent Center, integrated with the market, product management, workforce