流行音乐广播节目作为广播节目的重要组成部分,占全国文艺台、音乐台的节目比例已经达到60%以上。在专业台竞争激烈的形势下,单个流行音乐广播节目需要以突出的节目个性吸引听众,维持听众的忠诚度,发挥自身的竞争优势。 As an important part of radio programs, pop music radio programs account for more than 60% of the total programs of the national arts stations and music stations. In a highly competitive professional platform, a single pop music radio program needs to attract listeners with outstanding program personality, maintain loyalty of the audience and exert their competitive advantages.