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互联网产业是伴随着互联网技术的发展而形成和发展起来的,已经成为当今世界经济的重要组成部分,互联网产业与传统产业相比具有很多新特点,例如网络效应、收益递增、边际成本接近为零等等,并且颠覆了传统经济理论。所以有必要从互联网产业的产业特点出发,结合互联网企业发展的状况,分析网络产业的支配性市场结构,以及这一市场结构形成的原因。
Internet industry is formed and developed along with the development of Internet technology. It has become an important part of the world economy. Internet industry has many new features compared with traditional industries, such as network effect, increasing returns and marginal cost approaching zero And so on, and subvert the traditional economic theory. Therefore, it is necessary to start from the characteristics of the Internet industry, combined with the status of the development of Internet companies to analyze the network industry’s dominant market structure and the reasons for the formation of this market structure.