把风景卖给就餐者,卖的其实就是创意,在现代激烈的商业竞争中,一个不落窠臼的创意往往就是取胜的关键。比利时人柯克霍夫斯在一次聚会上想到了一个点子:设计一个可以观赏风景的移动餐厅,让食客们在树林、海滨、广场或者著名建筑的上空,用餐赏景两不误。柯克霍夫斯找到从事营销工作的戴维,他们共同想出一个“空中餐厅”的创意,基本想法是建设一个就餐平台,然后用起重机将其升到空中。为了保险起见,他们先建造了一个只 The landscape is sold to the diners, is actually selling ideas in fact, in the modern fierce competition in the business, an unqualified idea is often the key to victory. Belgian Kirkhofs remembered an idea at a party: Designing a scenic mobile restaurant where guests dine in the woods, seaside, plazas or famous buildings. Kirkhofs found David, who worked in marketing, who came up with the idea of ​​an “air restaurant” based on the idea of ​​building a dining platform and lifting it into the air with a crane. To be on the safe side, they built one first