作为一种老百姓喜闻乐见的电视节目形态,电视文艺晚会自诞生起即在广大观众心目中占据了重要的位置。它凭借先进的制播手段,时尚前卫的娱乐理念,配合美轮美奂的舞美设计、绚丽多姿的灯光效果,并以全景式、立体化等多元综合结构呈现出来,加上富有鲜明的文化特点和浓厚的艺术色彩,自然而然地成为收视热点。但是,同样是明星阵容,同样的娱乐形式,远赴海外演出的效果却会大打折扣。究其原因,首先是缺乏对目标受众的充分了解。国内的文艺演出相对而言没有那么复杂,如果能够保证服装、道具、舞美、灯光等都是国内一流,同时有强大的明星阵容支撑,基本上就构成了大型文艺节目形态骨架,加 As a form of television programs loved by ordinary people, TV show has occupied an important position in the eyes of the majority of the audience since it was born. With its advanced method of sowing, fashion avant-garde entertainment concept, beautiful and magnificent design of the stage and beautiful scenery, gorgeous lighting effects, it is presented in a multi-dimensional structure such as panorama and three-dimensional. With rich and distinctive culture Features and strong artistic color, naturally became a hot spot. However, the same star lineup, the same form of entertainment, go overseas performances will be greatly reduced the effect. The reason, first of all, is the lack of a full understanding of the target audience. Domestic theatrical performances are relatively less complicated. If we can ensure that costumes, props, dancing and lights are the best in the country and are supported by a strong star lineup, they basically form the skeleton of large-scale literary programs.