校园电视的传播者和受众大多为本校的学生和教师,决定了校园电视受众群相对稳定,文化素质较高;校园电视的内容以关注社会现实、反映校园生活、传播科学文化知识为主,决定了校园电视内容的易受性;校园电视的非定向传播中蕴含的定向传播属性决定了其反馈的迅速、及时,互动效果超强。因此,校园电视必将在高校的教育教学工作中发挥越来越重要的作用。 Campus TV broadcasters and audiences are mostly students and teachers in our school, which determines the relative stability of campus TV audience and high cultural quality. The content of campus TV focuses on social reality, reflects the campus life and disseminates knowledge of science and culture, and decides The campus TV content susceptibility; the non-directional transmission of campus TV contains directional transmission attributes determine the feedback of its rapid, timely, interactive super. Therefore, the campus TV is bound to play an increasingly important role in the education and teaching work in colleges and universities.