一、企业战略为在日益激烈的竞争中保持企业活力和优势,柯达公司提出了以“价格成本、质量、可靠性、灵活性和技术革新”为竞争原则的企业战略。并认为应该把产品质量摆上首位,尔后是技术革新和价格成本。有了这三条,可靠性(指质量和数量上的可靠)和灵活性(指适应不同层次、地区的要求)也就随之而来了。同时,在公司内部进行意在 I. Corporate Strategy In order to maintain the vitality and advantages of enterprises in the increasingly fierce competition, Kodak puts forward the corporate strategy of “price cost, quality, reliability, flexibility, and technological innovation” as the competition principle. It also believes that product quality should be placed first, followed by technological innovation and price costs. With these three items, reliability (referring to the reliability of quality and quantity) and flexibility (refer to the requirements of adapting to different levels and regions) follow. At the same time, the purpose of the company’s internal